Electronic commerce is quickly gaining pace and eating into the retail market share. More people now prefer the convenience of shopping from home. Browsing catalogs from the comfort of their desk without breaking a sweat is appealing. E-commerce covers services, and products such as clothes, grocery, and electronics.
Ladies remain among the most active consumers of online shopping.The appeal is the ability to look at the product pictures before committing to buy. There are also reviews on different products which aid in decision making.
Demographics
Most women admit to being big shoe lovers and make the largest number of buyers. There are shoes for every occasion. There is what you wear to work or school, the glamorous shoe you wear to an event such as a wedding, the fist date pair of heels which helps the woman to create a great first impression. The average woman, therefore, needs a couple of pairs for the different occasions. Men also buy shoes online but usually a functional pair or two.
Variety
The younger women especially are moving from the conventional kitten heeled court shoes to more unique, colorful flashy and probably higher heeled shoes. They are willing to splurge on designer shoes; they want to appear different to their peers and want to make a statement with their shoes.
The big luxury designer stores such as Christian Louboutin, Jimmy Choo which traditionally located in select upscale locations are also now available on the internet. All designers are now selling or having their stockists sell them online. To increase sales, provide variety and include pictures and prices; this helps the customer to find something that matches their style and budget. Upcoming designers are also pocket-friendly to most customers.
Selling shoes online is also a relatively inexpensive way. You can sell exclusively online and eliminate the need of having a physical store. Ensure you deliver the right order on time and do not charge exorbitant on the shipping.